Intellectual Property can be an important and valuable asset for organisations of all sizes ranging from sole traders and small businesses to whānau, hapū, and iwi entities. It is important to know what intellectual property you have and what steps you can take to protect your intellectual property.
There are different types of intellectual property rights, and a single idea, product, or service can intersect with many different intellectual property rights. We can advise you on how each of these different intellectual property rights work together, what protection may be available to you, and how your intellectual property fits within the New Zealand intellectual property system.
Identifying and protecting your intellectual property is an important investment for your business. Investing in intellectual property rights protection will help keep competitors out and protect your competitive advantage, while creating wealth, and enabling you to drive not only your financial goals, but also any social, environmental, and cultural goals you may have.


